Editor’s Letter

I’m Back!

Hello Lovely Readers,

I’m back! No seriously, I am! I am back in business.

It has been a long time coming and while I have previously ‘threatened’ several comebacks; I feel now is the perfect time to breathe new life into UptownTwirl; build my business; and lead my best, most stylish life yet.

If someone had said to me ‘pre-Maxie’, I would make less than a handful of posts on UptownTwirl in 2013 I would have thought them completely and utterly mad. ‘Pre-Maxie’ I had visions of my beautiful angel sleeping peacefully in his bassinet next to me while I created extraordinary content and took my business to new heights. It was going to be my most productive year yet.

So what happened?

To be brutally honest I was exhausted. Not just the sleep deprived baby exhaustion everyone tells you about {not that you really listen until it happens to you} but more so tired and weary from years of burning the midnight oil {on business; on blogging; on side projects; on personal projects; on client projects; on light bulb moments; etc; etc; etc}. I didn’t know where it was all going and if that was somewhere I wanted to end up anyway.

So what have I been doing this last year?…

I have immersed myself in all the joys, the milestones, the challenges {and quite often the tears} this new chapter of my life brought me. It has been the most thought-provoking yet rewarding and undoubtedly best experience of my life. Beside my usual daily intake of Vogue, Elle, Harper’s Bazaar, etc; I added baby and parenting articles to the mix. So if you happen to have any questions about infant sleep {or lack thereof} I will probably be able to give you a multitude of answers and explanations.

And while I don’t want to make unrealistic promises about posting daily and give general lip service about how I have turned a corner and am back on my blogging A-game {which I am just so you know!}; but I do just want to say you will be seeing a lot more of me again. And I am so excited to be back.

So, without further ado I give you my first article back (it’s above this post or you can click here}. I hope you enjoy.

Love & kisses

Cara xo

p.s. I’ve missed you.


Editor’s Letter

Readdressing One’s Style

After taking a couple of months ‘baby vacation’, I have given much thought to what my first official fashion article back would encapsulate…

Whether it would be an Espresso Shot Of Fashion News; a new trend sweeping the industry; or some of my favourite looks from Fashion Week? And while each of these topics has become an integral component of Uptown Twirl – I wanted to jump back in with a passion. To write about something that is important to me and a topic that has recently been playing on my mind…

Readdressing One’s Style

Having a 5month old has made me stop and reconsider my style. While I was quite content with my ‘pregnancy look’, I am still caught in the middle between my old pre-pregnancy wardrobe and my post-natal attire. While on a day-to-day basis this can be most frustrating, it has given me a chance to stop and readdress my look. What do I want my style to say to the world?! What is my style now?!

What Is Impeccable Style?

Impeccable style to me… it’s a natural elegance and an unmistakable chic calm that exudes someone’s demeanour and can ignite a room.  It’s a cleanliness and simplicity. It’s a quiet confidence and polished point of view that differentiates someone’s style from all of those around them.

Back To Basics

Like most women in the world, I aspire to be stylish (especially at this moment in my life when up until recently sleep deprivation was ongoing). So for this interim period of my wardrobe life, I have reinvented my style to embrace basic, key pieces that can take me from day to night; from play dates to business meetings.

Men’s style white shirts; skinny navy trousers; soft grey knits; little black dresses – have become my go-to pieces. While red lipstick shades; neatly manicured fingernails; sweet ballet flats; and exquisitely crafted handbags – my fail-safe accessories.

Going back to basics can give your look a clean slate and eliminate any of the white noise around your style. Polished, fresh and unpretentious, wardrobe basics should really be called wardrobe must-haves.

Colour is Key

Enduring style requires a classic colour palette. A beautiful soft grey; navy; camel; red; and of course black – easily create timeless pieces and enable you to build a solid wardrobe foundation.

Now & In The Future

As my look continues to evolve with this exciting stage of my life, I am looking forward to finding, embracing and loving my own personal style.

But I would love to know…
how would you describe your style? xx

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Editor’s Letter

Mission Statement

Taking a 6 week hiatus from Uptown Twirl, has given me the time to carefully consider and gain a fresh perspective on what its future will entail.

Becoming a first time mum and now working on my artwork collections daily, means that like never before every second of time is precious.

When I started Uptown Twirl in June 2010, I was very much bright eyed and bushy tailed about the whole process. Uptown Twirl was my baby and I was certain it would bring me all the fashion success and happiness I so longingly desired. My articles were going to be high-quality fashion content and most importantly be informative, inspiring and helpful to women around world.

Yet like any Writer or Blogger will know, finding topics of inspiration on a daily basis to feed your creation (when you have already worked 12hr days) is an often times challenging, time consuming and exhausting debacle. The constant need for content creation; long hours spent sourcing imagery; and various social media platforms which need to be updated daily (if not hourly); have over the past few months quite honestly left me flat.

Taking this time out has reinvigorated my desire to publish quality fashion content on topics that I love and find most inspiring. So from now on, Uptown Twirl will only encompass the ideas and articles I am most passionate about.

And shortly I will be merging both my caragray.com and uptowntwirl.com websites together. Uptown Twirl will remain my blog while I continue to expand and grow my online store with fresh new pieces.

My mission is now to create an inspiring and unique fashion browsing experience. To inspire a way of living that extends beyond what you hang on your walls. A celebration of fashion, beauty and style.

Love Cara xx


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