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A Fashion Business Espresso Shot Of News…

Sass & Bide will sell the majority stake in their dynamic label to iconic Australian Department store Myer.

Myer will acquire a 65% of Sarah-Jane Clarke and Heidi Middleton’s label for $42.25 million (AU Dollars).

The deal will become official in April and will see Sass & Bide launch across 300 Myer stores over the next 18momths. The acquisition will mean Myer have exclusive department store rights to distribute the brand as well as benefit from the expansion of the label within Australia and internationally. Sarah-Jane Clarke has said of the deal, “This partnership will help Heidi and I realise the dream we had for sass & bide 12 years ago when we were selling our jeans at Portobello Market in London”.

About Sass & Bide

Sass & Bide is the brainchild of Sarah-Jane Clarke (aka Sass) and Heidi Middleton (aka Bide).

Launching in 1999 at London’s Portobello Road, Sass & Bide became renowned for their edgy denim and youthful free spirited pieces. With fans including the likes of Cate Blanchett and Nicole Richie, the stylish label quickly became a highly coveted favourite -perfect for those seeking the duo’s ‘not too pretty’ aesthetic.

Sass & Bide made their debut at London Fashion Week in 2002, before moving to New York Fashion Week and then back to London once again. Sarah-Jane Clarke and Heidi Middleton have also launched two subsidiary lines—S&B and Sass & Bide Denim.

About Sass & Bide
Spring / Summer 2011

Titled ‘Papa Sucre’ (French for ‘sugar daddy’), the Sass & Bide Spring / Summer 2011 collection was a feast of gorgeous pieces perfectly befitting a Caribbean Queen.

Of the collection, Heidi Middleton said: “Sarah-Jane’s been meditating, we’ve all gone Zen”. And the clothes reflected this – excluding serene, natural energy and a restraint. Pieces were draped and knotted in a beautiful natural, soft colour palette. Digital prints were mixed and matched and also took organic shapes (some even resembling bamboo).

With hints of tribalism, the collection was soft, feminine and enchanting. Embellishment in the form of killer accessories – especially the central raffia motif appeared right across the collection in the form of collars, jackets, and skirts. Sweet silk jumpsuits; fluid harem pants; and sexy micro-dresses combined for a truly dynamic collection….

Are you loving or loathing the Sass & Bide Spring / Summer 2011 collection? xx

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Designer Feature

Alex Perry…

Alex Perry is often referred to as Australia’s most glamorous fashion designer.

A title apt for Perry whose spectacular Haute Couture gowns are easily identifiable for their exquisite beauty; whimsical cascading fabrics; and pure ‘fairytale’ red carpet glamour. 

About Alex Perry

With a long list of ever so stylish celebrity fans – from Jennifer Lopez to Eva Longoria, Natalie Portman to Miranda Kerr – Perry is renowned for his magnificent evening gowns, high glamour and prestige quality.

Opening his first atelier in Sydney in 1992, Perry has shown annually at Australian Fashion Week since 1997. The Alex Perry brand has since grown to encompass Haute Couture, Red Carpet, Ready-To-Wear and Bridal.

With his distinct style and quick wit, Perry is also an accomplished media personality. Appearing as a judge on Australia’s Next Top Model, Perry is the only judge to have been involved in all six seasons.

Alex Perry collections are available internationally in select boutiques and his flagship store in Sydney’s iconic Strand Arcade encompasses all of his labels.     

Alex Perry & Waterford Crystal

It was a world-first when Perry recently partnered with Waterford Crystal to create three spectacular couture gowns.

As the king of glamour, sparkle and beauty were always anticipated; however, the three exquisitely enchanting gowns exceeded to surpass all expectation – sweeping you away in pure romanticism, elegance and drama.  

Perfectly capturing the beautiful allure of the luxurious crystal label, Perry ‘s couture gowns align with his signature aesthetic. In a glistening colour palette of lilac and creamy nude, the gowns are made with hundreds of metres of tulle and embellished with Waterford Crystal chandelier droplets in an assortment of cuts and sizes. The tulle is wrapped, draped and perfectly placed to embrace the body around corseted bodices which are encrusted with crystal. The result… illuminating, couture radiance, virtually too exquisite for words.

While other designers have collaborated on stemware and giftware ranges with Waterford Crystal in the past (including the likes of Marc Jacobs, Jasper Conran and John Rocha), this was the first time a designer has extended and translated the brand in fashion. And it was a partnership that could only have been celebrated with such refined elegance and fairytale-like glamour with Alex Perry.

Alex Perry S/S 2010/11

Entitled Arabian Princess, Perry’s Spring / Summer 2010/11 collection is an enchanting mix of sharp tailoring, whimsical evening gowns, lace and embellishment.

The collection was a schooling in luxurious elegance, decedent dressing and shimmering beauty. Held at Sydney’s Fox Studios the 130 metre long runway, wrapped around a 1,000 strong crowd all eager to see the luxurious glamour Perry is renowned for.

There were feathers, sequins, beading and even an exotic zebra print – transporting the audience to a starry Arabian night. Models wore voluminous hair with dark, seductive eye make-up and a mask of shimmering glitter.

Sexy yet sophisticated, innately detailed yet not over done. From cocktail dresses to red carpet evening gowns, it is a collection that exuded fierce femininity with intricate beauty.

For more beautiful Alex Perry creations, visit the official website: .

What do you think of Alex Perry’s S/S collection? xx


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Espresso News

Espresso News

Your Daily Fashion Scoop

Two Stylish Espresso Shots Of News…

From Fashion Designer to
Style Muse…

Kym Ellery has made the transition from Fashion Designer to stylish muse.

Photographed by the renowned street photographer, Garance Doré, in Sydney; Ellery looks every bit the stylish city girl (pictured above & right). Wearing all black, Ellery’s textured 50’s inspired skirt is amazing! Love it! Her cat eye sunglasses add the perfect finishing touch. 

Meanwhile, other good news for Ellery…

Kym Ellery’s label, Ellery, has been announced as a Finalist for the L’Oreal Melbourne Fashion Festival Designer Awards. The award for ‘Emerging Talent’ has a AU$20,000 prize package for the winner.

The other nominees include; Arnsdorf; Bassike; Dress Up; Ellery; From Britten; Laurence Pasquier; Lui Hon and Song for the Mute.

From Business Mogul
to Model…

Tamara Mellon, co-founder & chief creative officer of Jimmy Choo, has taken the spotlight as the face of Jimmy Choo’s first fragrance campaign (pictured right).

The scent is simply named ‘Jimmy Choo’ and will be available exclusively at Saks Fifth Avenue. Fashion photographers Inez van Lamsweerde and Vinoodh Matadin captured Mellon in the campaign.

Of the fragrance, Mellon has said: “We wanted something that reflected what was in the bottle, something empowering but also sensual and soft. Fragrance is something that’s very personal.”

Hope you all have a super stylish Wednesday! xx


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