Designer Feature

Alex Perry…

Alex Perry is often referred to as Australia’s most glamorous fashion designer.

A title apt for Perry whose spectacular Haute Couture gowns are easily identifiable for their exquisite beauty; whimsical cascading fabrics; and pure ‘fairytale’ red carpet glamour. 

About Alex Perry

With a long list of ever so stylish celebrity fans – from Jennifer Lopez to Eva Longoria, Natalie Portman to Miranda Kerr – Perry is renowned for his magnificent evening gowns, high glamour and prestige quality.

Opening his first atelier in Sydney in 1992, Perry has shown annually at Australian Fashion Week since 1997. The Alex Perry brand has since grown to encompass Haute Couture, Red Carpet, Ready-To-Wear and Bridal.

With his distinct style and quick wit, Perry is also an accomplished media personality. Appearing as a judge on Australia’s Next Top Model, Perry is the only judge to have been involved in all six seasons.

Alex Perry collections are available internationally in select boutiques and his flagship store in Sydney’s iconic Strand Arcade encompasses all of his labels.     

Alex Perry & Waterford Crystal

It was a world-first when Perry recently partnered with Waterford Crystal to create three spectacular couture gowns.

As the king of glamour, sparkle and beauty were always anticipated; however, the three exquisitely enchanting gowns exceeded to surpass all expectation – sweeping you away in pure romanticism, elegance and drama.  

Perfectly capturing the beautiful allure of the luxurious crystal label, Perry ‘s couture gowns align with his signature aesthetic. In a glistening colour palette of lilac and creamy nude, the gowns are made with hundreds of metres of tulle and embellished with Waterford Crystal chandelier droplets in an assortment of cuts and sizes. The tulle is wrapped, draped and perfectly placed to embrace the body around corseted bodices which are encrusted with crystal. The result… illuminating, couture radiance, virtually too exquisite for words.

While other designers have collaborated on stemware and giftware ranges with Waterford Crystal in the past (including the likes of Marc Jacobs, Jasper Conran and John Rocha), this was the first time a designer has extended and translated the brand in fashion. And it was a partnership that could only have been celebrated with such refined elegance and fairytale-like glamour with Alex Perry.

Alex Perry S/S 2010/11

Entitled Arabian Princess, Perry’s Spring / Summer 2010/11 collection is an enchanting mix of sharp tailoring, whimsical evening gowns, lace and embellishment.

The collection was a schooling in luxurious elegance, decedent dressing and shimmering beauty. Held at Sydney’s Fox Studios the 130 metre long runway, wrapped around a 1,000 strong crowd all eager to see the luxurious glamour Perry is renowned for.

There were feathers, sequins, beading and even an exotic zebra print – transporting the audience to a starry Arabian night. Models wore voluminous hair with dark, seductive eye make-up and a mask of shimmering glitter.

Sexy yet sophisticated, innately detailed yet not over done. From cocktail dresses to red carpet evening gowns, it is a collection that exuded fierce femininity with intricate beauty.

For more beautiful Alex Perry creations, visit the official website: .

What do you think of Alex Perry’s S/S collection? xx


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9 responses to “Designer Feature

  1. Oh my goodness! WOW – these gowns are dreamy and I wish I could wear them all day long. I especially love the creamy white couture gown with crystals; what an amazing designer and artist …very inspiring!

  2. I love Alex Perry I think his designs are amazing and those waterford crystal gowns are stunning!! I love it

  3. I adore that short white dress with the tule draping.. An amazing post! He seems like such a great person, I watch next top model and he is my favourite judge!! It would be a dream to wear one of his gowns. xo

  4. I just LOVE how you are brining Australian fashion to London. We have so much to offer, non? And Alex Perry is a favourite of mine, that’s for sure. Xxx

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