Soft Tailoring

Relaxed tailoring gives a soft, ladylike appeal to fresh Summer looks.

A softly tailored trouser or blouse, are powerful yet feminine looks which can stylishly take you from boardroom to bar.

For Spring / Summer 2012, designers have embraced relaxed tailoring in ultra feminine and flattering ways. Sophisticated, sexy and chic, these looks emphasise clean lines and refined yet delicate cuts.

As her first collection appointed as Chloé’s Creative Director, Clare Waight Keller created pretty and practical Spring / Summer looks.

Describing her collection as: “Fluidity and femininity, but boyish”; it emphasised pleats; A-line shapes; and full trousers. The collection evoked an effortless elegance and ethereal softness brought on by the delicate tailoring. Silhouettes were highlighted at the waist with belts and the collection appeared in foundation colours – perfect for a Summer spent lounging by the pool in the South of France.

For the campaign, Chloé then enlisted Karmen Pedaru & Kate King (pictured top).

Will you try soft tailoring for effortless Summer dressing? xx

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