Favourites In Fashion – Part2

Love, Love, Love Brix Smith-Start

Photo1 from & Photo2 from On|Off

Brix Smith-Start is the fierce, fabulous and exuberant stylist taking on Gok each week in Gok’s Fashion Fix. After two seasons, she is still stealing the spotlight with her pure passion and determination to beat Gok! Always seen with her adorable pugs in tow – Pixie & Gladys – Brix Smith-Start is a force to be reckoned with!

With unmistakable style and charisma, Smith-Start is a stylist, buyer and co-founder of the START boutiques in East London. Always dressed to impress – her taste, style and infectious energy is an inspiration to all.

Born in Los Angeles, Smith-Start was a part of the legendary British band The Fall. Joining the group in 1983 as the guitarist, singer and co-songwriter, she achieved cult success while forging her striking style and fashion expertise. Now going head to head with Gok each week in the fashion faceoff, Smith-Start’s high-end choices are simply put… to die for! With a soft spot for British Designers as well as Martin Margiela, Rick Owens, Phillip Lim, Acne and Alexander Wang; Smith-Start makes a strong style statement with an elegant, rock and roll edge.

Always committed to going above and beyond to achieve a victory over Gok; Smith-Start has travelled right across the country and beyond in search of the ‘Best of British’. She has also made sacrifices! One being a glue stain on her gorgeous Rick Owens’ dress while visiting the Mackintosh factory in Scotland. But her search for the perfect trench was not in vain – winning the fashion faceoff with undeniable Brix flare and sheer brilliance.

Smith-Start launched her first boutique START in 2002 with her husband Philip Start. Starting out as a necessity as Shoreditch didn’t have anywhere for her to shop; START has now grown to encompass three boutiques as well as an online store. Considered among some of the top boutiques in the world, START is your go-to place for the best edited designer pieces. Overflowing with the coolest designers and the hottest collection of clothing, shoes and accessories – START is the ultimate shopping destination in East London!

And if that isn’t enough – she also films her own online channel – Start Television! Talking us through the newest must-haves and the designers you will find in-store, Start Television is a celebration of fashion, fun and fabulousness!  

Uptown Twirl loves Brix Smith-Start…
I adore Smith-Start’s vibrant energy, enthusiasm and electric style. And I genuinely think she should win the catwalk faceoff every week! Her choices are always timeless perfection!

To the darling Brix Smith-Start & your gorgeous pugs – I love you!

For more information on Start London, visit:

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